The company's slogan is "blessed to be a blessing". The idea behind it is that every costumer not only buys a Blessed product for him/herself but will automatically be a blessing for others. We are committed to ensuring that the whole chain of production happens in accordance with fair trade standards.

10% of the companys gains are being used to support non-profit organisations in third world countries. Since 2014, the money has mainly been invested in the Blessed Foundation, which was founded to build a school in Bangladesh and ensures its development. Investment in children's education is vital in helping them find a perspective for future employment and getting them out of the poverty cycle. Furthermore Blessed donate many clothes to needy people or projects in the Third World.